Industries

THE NEW
DARWINISM


STRATEGY FOR THE NEW WORLD ORDER


DISCLAIMER


You have been through a lot lately. Emotionally. And informationally. Believe it or not, you have been reading a lot about the new mutant virus and its impact on India and specifically on your industry. So we wanted to warn you that some stuff in this report will seem familiar while most won’t. Being a creative agency, it is our privilege and responsibility to use both information and imagination to create possibilities for you. To pull you out of the gloom of today into the potential of tomorrow.


Enjoy the ride.

Lockdown
is the world’s
biggest
experiment


An estimated 4 billion people
confined in arguably the largest
behavioural experiment ever
conducted by mankind.


Will it come at a price?

Not only
has the deck of
cards we were
playing with
been shuffled,
but we have now
been dealt with
a completely
new deck.

Alien Virus. Slow
Economy. Bam!


Financial institutions are getting pessimistic about us.
Estimated impact on sectors is not encouraging either.


Someday. Not Today.


Planned purchases are being deferred especially travel and high-ticket items.


Cut out the fat please.


Shift to basic products, decline in packaged F&B, cosmetic purchases.


While
others are
looking at
the lock.
We are
interested
in finding
the key

It is not the strongest
of the species that
survives nor the most
intelligent…it’s the
most adaptable that
inherits the earth.

- Charles Darwin

Adapting
begins with
understanding
and ends
with imagining.

UNDERSTAND:
Scenario

UNDERSTAND & IMAGINE:
Expected
Behavioural
Changes

IMAGINE:
Opportunities.

Key Meta
Behaviours
that may
underpin effects
across sectors.

Home is where
the heart is


People have learned to stay indoor for days, cook at home, clean their homes, work from home, exercise at home and even entertain themselves within the confines of home. Post the quarantine, some of these habits may stick and become part of our lives.

Hoarding hangover


Being caught in a situation where the markets are closed, the possibility of not stepping out and running out of essentials and groceries at home is a scary one. As experts predict, there may be multiple lockdowns in 2020 of varying degree. So people may naturally be cautious and engage in panic buying to be safely stocked up for the near future.

The Era of
Germaphobia


People are likely to be more cautious of germs than ever before. No-touch deliveries may soon become the new normal. Consumers may be less receptive to in-store food sampling and more reluctant to use touch screens or keypads for public use.

Digital Diving


Indians have never spent so much time on digital as they are spending now. Whether it is on video calling, virtual meetings, playing games, social media, watching YouTube for kitchen recipes or watching their favourite shows and movies. This habit will get more pronounced.

SECTOR DIVE


Understanding the impact these consumer behaviours may have on industry.